5 Reasons Why Fortune 500 Companies Buy Eco-Friendly Promotional Products

Want to know why Fortune 500 companies purchase eco-friendly promotional products?

Here are 5 reasons why the titans of business rely on eco-friendly promotional items to further their brand.

The numbers don’t lie.

At the end of the day, nothing matters more than the bottom line. It’s how we measure productivity – and ultimately how we measure our worth. Without an active advertising campaign, how will people know who you are and what you are selling?

If you wanted to get the word out about your business, you might take out a newspaper ad or purchase a radio slot. But according to the cost-per-impression data (numbers that evaluate your ROI), that would be the wrong move.

Did you know out of all the advertising mediums available, promotional items win hands down time and time again? Why is that?

Simply put, promotional products have staying power. Eco-friendly promotional products such as tote bags and wearables can create untold amounts of repeated exposure for your brand. That radio ad comes and goes in 15 seconds, while your newspaper ad camps out in the recycling bin.

When it comes to choosing the right eco-friendly promotional items for your next campaign, truly consider the utility of the item you are purchasing. Will it be relevant a year or two down the road? Does it retain shelf life in the mind of the recipient? Ask yourself these – and other – important questions. The answers are very revealing.

Understand the cycle of human nature.

Nothing tells your customers you are environmentally responsible than associating your brand with eco-friendly promotional products. Numerous studies conducted by the PPAI (Promotional Products International Association) and other independent third-parties have revealed customers entertain a high rate of recall (roughly two-thirds of people surveyed) with specific advertisers who actively promote with eco-friendly gifts. Repeated brand exposure forges a lasting impression. Reinforcement is a time-honored learning tool for animals – and humans are no exception.

Reduce your carbon footprint now

Eco-friendly promotional items can greatly reduce the carbon footprint your business leaves behind every workday. Everything from organic and biodegradable fabrics to biodegradable corn plastic to buttons that prevent computers from wasting kilowatts all help reduce your carbon footprint. Encourage your employees to spread the word by having them pass out eco-friendly giveaways to their family and friends. Choose recycled stock or seeded paper next time you have a large direct mail piece going out. It begins with an initiative and grows from there.

Don’t ignore your competitor’s moves

If you think green promotional products are a passing fad think again. A number of Fortune 500 companies have relied on green promotional items to further their brand’s image, so surely if big corporations with staying power are utilizing them why aren’t you? Case study after case study is being published by businesses that have noticed sustained growth and increased revenues simply by branding with green promotional products. Implement a strategy and move forward. Goodwill is contagious.

Knowledge is power

Do your research. Look at the different promotional items Fortune 500 companies use to further their brand. Know what makes a fabric organic or what the FTC classifies as acceptable “Green” marketing claims before you jump in and put your logo on the first eco-friendly promotional product you see. Choose items that align with your product or service. Attach a small recycled tag to your promo item that highlights ways your customers can save money by becoming more environmentally conscious. This valuable information might just make it on your customer’s fridge for months on end.

How Effective Are Promotional Products?

Firstly, promotional products or in slang terms, schwag, can be considered any product that has been imprinted with a company logo, company name or company motto that is then given away at trade shows, at conferences, or merely as employee or company incentives/giveaways. Giving away these promotional items is a way for companies to promote and advertise their brand, image and products.

Promotional products, unlike flyers and brochures, are meant to be useful to the consumer and something that will not end up in the next trash can that is spotted. The main goal of a of using this type of advertising is staying power! If a consumer retains these items for daily use, they are then constantly reminded of the company, as are those around them.

The research is in! Promotional items are an effective way to create consumer knowledge of your brand/company and a great way to generate traffic to your website or business establishment! A late 2009, two-part study by Promotional Products Association International (PPAI), found that, out of over 1,000 participants who were surveyed:

– 94% could recall receiving a promotional item in the last two years

– 89% were able to actually recall the company name that was imprinted on the item

– 76.2% were able to recall the specific product, the advertiser and the message!

– 83% said they enjoyed receiving this type of merchandise

– 48% would like to receive more

– 38% feel that promotional products serve as a constant reminder of the advertiser

Is there really staying power though? The PPAI study also found that of the consumers surveyed:

-91% had at least one promotional item in their kitchen

-74% had at least one promotional item in their work area

-55% had at least on promotional item in their bedroom closet/storage space

Bottom line, the first part of this survey found that consumers “like promotional products, keep promotional products and want more promotional products.”

The second part of the PPAI study asked end buyers to evaluate different mainstream advertising media outlets including; print, online, television and promotional products, just to name a few. The findings:

– Promotional merchandise ranked as their top advertising choice

– 72% of end buyers use promotional products sometimes, often or always (7 out of 10)

Why? Each media outlet was evaluated based on 8 different attributes and promotional products ranked number one in the following areas:

– Ability to achieve long-term memorability

– Said to have the flexibility to fit within different budgets

– Able to bond audience to advertiser in order to promote repeat business

– Audience friendly

– Ability to generate traffic

With these findings it is easy to see that promotional products are becoming a popular advertising choice. A quick browse on the internet yields thousands of different product choices. The main question now becomes not whether or not to use promotional products but which ones to choose.

Simply adding your company name or logo to a product without any thought is no longer the answer. With so many choices to choose from companies are now able to be more creative and have their promotional product line reflect and enhance company marketing goals and also promote their brand.

A Few Tips To Keep In Mind When Choosing Promotional Merchandise:

– Relevant and Useful (products do not always have to be related to the products or services that you offer. It is often more important to find a product that your target market would find useful or interesting)

– Keep your budget in mind (important when thinking about relevance and usefulness, if you go too cheap the product may be thrown away or company image could be hindered.)

– Scope (try to find a product that can reach a lot of people all while keeping the other tips in mind; going too expensive on products could yield fewer products and reaching less people)

– Find something that allows you to give as much information about your company as possible (a plain logo on a chip clip for example sometimes gives too little information)

– Find something that stands out! (Eye-catching products are key! Not only does the owner of your promotional product notice it but so will others who are around it! Do try to reflect your brand image as well though, if your company is not all about what’s funky and retro then find something that is more sophisticated and sharp)

Where To Present Your Promotional Merchandise:

– Trade shows (make your company stand out against the rest!)

– Promotional Giveaways (Either by inviting people to your business location or by doing a direct mail campaign)

– Employee incentives (Your employees can be great advertisers just by owning your promotional products and showing other people)

The return on investment from your promotional campaign will be strong. Your potential consumers will now be able to find out more about your company and discover the products and services you offer. Let your company be known to the world!

For more information on the PPAI study please visit http://www.ppai.org.

The Most Popular Promotional Products For Business Promotion

Promotional products can be intertwined with marketing strategies that greatly benefit a business seeking to promote their company, product or service. Promotional products are customized with a company slogan or logo and are given away to customers or potential prospects at particular events such as trade shows. There are a variety of different types of promotional products available to suit any business and help companies increase brand awareness.

Some of the typically chosen promotional products that businesses will begin with include: mugs, magnets, pens, mouse pads, T-shirts, stress balls, custom USB flash drives, tote bags, magnets, shot glasses, candles, photo frames, glassware, note pads, stuffed toys, and jar openers. In addition, promotional desk accessories such as business card cases, paper clip dispensers and promotional desk sets will actually be used by people and the logos will be viewed by anyone who passes the desk. There are also a number of items that are proven winners regardless of the nature of the business the item is promoting. Promotional pens are a very popular choice, as they are very versatile and useful to nearly any demographic. You can easily hand them out to people passing by knowing they will be kept and used by the potential clients.

Promotional items that can be worn are also very popular. Item such as T-Shirts can have a big visual effect. They are also a good choice for sports events and business teams to motivate them to do good work for their and company growth. Promotional bags are available in a variety of different types such paper bags, sports bags, tote bags, plastic bags, back packs, and duffel bags. These items are very popular as they can be carried around in public long after the event is over. Promotional calendars are an affordable choice because of their very low cost per impression, as they will be viewed for 12 months.

Promotional cups are often chosen to give out to customers and prospects as they can be used repeatedly, which helps with increasing brand recognition. Plastic cups, thermos, ceramic mugs and drinking flasks are popular drinkware used as a promotional item. Many companies will choose promotional hats as it is easy to add a logo to a hat, and they are available in men, women, and children sizes. They are good for increasing brand recognition as they are worn in public. Imprinted Frisbees and toys are often chosen for many promotional events, including company events and family gatherings. Promotional key rings are also very popular to hand out to people. The theme here is giving out items that people will use over and over, thereby driving home the brand awareness factor.

When purchasing promotional products to hand out to customers and clients, keep your choice classy and take into consideration how long people will keep the item with them. Promotional products are an effective way to increase brand visibility and boost sales at a practical cost. They continue to be part of an integrated marketing strategy for many different types of businesses and organizations.

Promotional Products – The Perfect Advertising Tools

The pulse of your business lies in customer equity. The more loyal your customers are to your business the higher is the ‘customer equity.’ What does it take to develop and forge a strong relationship with your customers? A top-quality product or service and effective marketing strategies-these are what drive existing and potential customers back to your brand over and over again.

Building Brand Awareness

This is key and promotional products are the most effective relationship drivers yet known. Customized promotional items remind your customers of your brand so that when they need your product or service your brand is the first that comes to their minds rather than your competitors’.

The Cost Of Advertising With Promotional Products

Adding promotional items to your marketing mix does not cost the earth either! Compared to television and print media, not only does advertising with promotional products cost a fraction of the price, but gives longevity to it as well. Custom promo products generate more impressions per item as compared to television ads. Promotional bags generate the highest number of impressions at 1,078 impressions per bag and due to this the average cost-per-impression of a promotional product is 0.005 cents in the US.

Promotional products are available online for as low as under $1 or $2, so businesses can now easily stay within their marketing budget.

Attract & Retain New Customers

Custom promotional items such as promotional bottles, promotional bags and totes, and promotional pens are the bestsellers simply because they are highly useful items. Since they are more likely to be used by recipients rather than being stashed away in a drawer, the visibility of an imprinted company logo or message is more. The more they use these giveaways, the more likely they are to come back to you for your products or services.

Choose Well-Aligned Promotional Products

If you are a medical practitioner, giving away golf items will not work! However, promotional pens, promotional drinkware or even key chains could work well to keep your message on their minds.

There is a host of promotional giveaways available to businesses for their promotional campaigns-all online! From stationery items like promotional notebooks, memo pads, day planners, and sticky notes to promotional apparel like personalized t-shirts, polo shirts, and promotional aprons. The variety is endless so for every promotional event the item must be chosen as part of a well-thought out strategy-aligned with the core business interest or needs of the promotional event.

Why Promotional Products

In addition to the cost factor, promotional products have the added advantage of making their recipients feel valued. Handing out meaningful gifts with your logo on them helps customers to emotionally connect with your brand. Product launches, website launches, offers and discounts are just some opportunities to give away business gifts. Simple thank you gifts to show appreciation are also much appreciated by existing customers.

Custom Promotional items are ideal for bringing back ‘latent’ customers – those who have forgotten about a brand but have been loyal to it in the past.

Some customers turn to other brands over time. Identifying the factors that caused them to turn away and identifying their preferences will help determine how to utilize promos to win them back.