How Effective Are Promotional Products?

Firstly, promotional products or in slang terms, schwag, can be considered any product that has been imprinted with a company logo, company name or company motto that is then given away at trade shows, at conferences, or merely as employee or company incentives/giveaways. Giving away these promotional items is a way for companies to promote and advertise their brand, image and products.

Promotional products, unlike flyers and brochures, are meant to be useful to the consumer and something that will not end up in the next trash can that is spotted. The main goal of a of using this type of advertising is staying power! If a consumer retains these items for daily use, they are then constantly reminded of the company, as are those around them.

The research is in! Promotional items are an effective way to create consumer knowledge of your brand/company and a great way to generate traffic to your website or business establishment! A late 2009, two-part study by Promotional Products Association International (PPAI), found that, out of over 1,000 participants who were surveyed:

– 94% could recall receiving a promotional item in the last two years

– 89% were able to actually recall the company name that was imprinted on the item

– 76.2% were able to recall the specific product, the advertiser and the message!

– 83% said they enjoyed receiving this type of merchandise

– 48% would like to receive more

– 38% feel that promotional products serve as a constant reminder of the advertiser

Is there really staying power though? The PPAI study also found that of the consumers surveyed:

-91% had at least one promotional item in their kitchen

-74% had at least one promotional item in their work area

-55% had at least on promotional item in their bedroom closet/storage space

Bottom line, the first part of this survey found that consumers “like promotional products, keep promotional products and want more promotional products.”

The second part of the PPAI study asked end buyers to evaluate different mainstream advertising media outlets including; print, online, television and promotional products, just to name a few. The findings:

– Promotional merchandise ranked as their top advertising choice

– 72% of end buyers use promotional products sometimes, often or always (7 out of 10)

Why? Each media outlet was evaluated based on 8 different attributes and promotional products ranked number one in the following areas:

– Ability to achieve long-term memorability

– Said to have the flexibility to fit within different budgets

– Able to bond audience to advertiser in order to promote repeat business

– Audience friendly

– Ability to generate traffic

With these findings it is easy to see that promotional products are becoming a popular advertising choice. A quick browse on the internet yields thousands of different product choices. The main question now becomes not whether or not to use promotional products but which ones to choose.

Simply adding your company name or logo to a product without any thought is no longer the answer. With so many choices to choose from companies are now able to be more creative and have their promotional product line reflect and enhance company marketing goals and also promote their brand.

A Few Tips To Keep In Mind When Choosing Promotional Merchandise:

– Relevant and Useful (products do not always have to be related to the products or services that you offer. It is often more important to find a product that your target market would find useful or interesting)

– Keep your budget in mind (important when thinking about relevance and usefulness, if you go too cheap the product may be thrown away or company image could be hindered.)

– Scope (try to find a product that can reach a lot of people all while keeping the other tips in mind; going too expensive on products could yield fewer products and reaching less people)

– Find something that allows you to give as much information about your company as possible (a plain logo on a chip clip for example sometimes gives too little information)

– Find something that stands out! (Eye-catching products are key! Not only does the owner of your promotional product notice it but so will others who are around it! Do try to reflect your brand image as well though, if your company is not all about what’s funky and retro then find something that is more sophisticated and sharp)

Where To Present Your Promotional Merchandise:

– Trade shows (make your company stand out against the rest!)

– Promotional Giveaways (Either by inviting people to your business location or by doing a direct mail campaign)

– Employee incentives (Your employees can be great advertisers just by owning your promotional products and showing other people)

The return on investment from your promotional campaign will be strong. Your potential consumers will now be able to find out more about your company and discover the products and services you offer. Let your company be known to the world!

For more information on the PPAI study please visit http://www.ppai.org.

The Most Popular Promotional Products For Business Promotion

Promotional products can be intertwined with marketing strategies that greatly benefit a business seeking to promote their company, product or service. Promotional products are customized with a company slogan or logo and are given away to customers or potential prospects at particular events such as trade shows. There are a variety of different types of promotional products available to suit any business and help companies increase brand awareness.

Some of the typically chosen promotional products that businesses will begin with include: mugs, magnets, pens, mouse pads, T-shirts, stress balls, custom USB flash drives, tote bags, magnets, shot glasses, candles, photo frames, glassware, note pads, stuffed toys, and jar openers. In addition, promotional desk accessories such as business card cases, paper clip dispensers and promotional desk sets will actually be used by people and the logos will be viewed by anyone who passes the desk. There are also a number of items that are proven winners regardless of the nature of the business the item is promoting. Promotional pens are a very popular choice, as they are very versatile and useful to nearly any demographic. You can easily hand them out to people passing by knowing they will be kept and used by the potential clients.

Promotional items that can be worn are also very popular. Item such as T-Shirts can have a big visual effect. They are also a good choice for sports events and business teams to motivate them to do good work for their and company growth. Promotional bags are available in a variety of different types such paper bags, sports bags, tote bags, plastic bags, back packs, and duffel bags. These items are very popular as they can be carried around in public long after the event is over. Promotional calendars are an affordable choice because of their very low cost per impression, as they will be viewed for 12 months.

Promotional cups are often chosen to give out to customers and prospects as they can be used repeatedly, which helps with increasing brand recognition. Plastic cups, thermos, ceramic mugs and drinking flasks are popular drinkware used as a promotional item. Many companies will choose promotional hats as it is easy to add a logo to a hat, and they are available in men, women, and children sizes. They are good for increasing brand recognition as they are worn in public. Imprinted Frisbees and toys are often chosen for many promotional events, including company events and family gatherings. Promotional key rings are also very popular to hand out to people. The theme here is giving out items that people will use over and over, thereby driving home the brand awareness factor.

When purchasing promotional products to hand out to customers and clients, keep your choice classy and take into consideration how long people will keep the item with them. Promotional products are an effective way to increase brand visibility and boost sales at a practical cost. They continue to be part of an integrated marketing strategy for many different types of businesses and organizations.

Promotional Products – The Perfect Advertising Tools

The pulse of your business lies in customer equity. The more loyal your customers are to your business the higher is the ‘customer equity.’ What does it take to develop and forge a strong relationship with your customers? A top-quality product or service and effective marketing strategies-these are what drive existing and potential customers back to your brand over and over again.

Building Brand Awareness

This is key and promotional products are the most effective relationship drivers yet known. Customized promotional items remind your customers of your brand so that when they need your product or service your brand is the first that comes to their minds rather than your competitors’.

The Cost Of Advertising With Promotional Products

Adding promotional items to your marketing mix does not cost the earth either! Compared to television and print media, not only does advertising with promotional products cost a fraction of the price, but gives longevity to it as well. Custom promo products generate more impressions per item as compared to television ads. Promotional bags generate the highest number of impressions at 1,078 impressions per bag and due to this the average cost-per-impression of a promotional product is 0.005 cents in the US.

Promotional products are available online for as low as under $1 or $2, so businesses can now easily stay within their marketing budget.

Attract & Retain New Customers

Custom promotional items such as promotional bottles, promotional bags and totes, and promotional pens are the bestsellers simply because they are highly useful items. Since they are more likely to be used by recipients rather than being stashed away in a drawer, the visibility of an imprinted company logo or message is more. The more they use these giveaways, the more likely they are to come back to you for your products or services.

Choose Well-Aligned Promotional Products

If you are a medical practitioner, giving away golf items will not work! However, promotional pens, promotional drinkware or even key chains could work well to keep your message on their minds.

There is a host of promotional giveaways available to businesses for their promotional campaigns-all online! From stationery items like promotional notebooks, memo pads, day planners, and sticky notes to promotional apparel like personalized t-shirts, polo shirts, and promotional aprons. The variety is endless so for every promotional event the item must be chosen as part of a well-thought out strategy-aligned with the core business interest or needs of the promotional event.

Why Promotional Products

In addition to the cost factor, promotional products have the added advantage of making their recipients feel valued. Handing out meaningful gifts with your logo on them helps customers to emotionally connect with your brand. Product launches, website launches, offers and discounts are just some opportunities to give away business gifts. Simple thank you gifts to show appreciation are also much appreciated by existing customers.

Custom Promotional items are ideal for bringing back ‘latent’ customers – those who have forgotten about a brand but have been loyal to it in the past.

Some customers turn to other brands over time. Identifying the factors that caused them to turn away and identifying their preferences will help determine how to utilize promos to win them back.

Fridge Magnets – A Hit As Promotional Products

As competition on the internet increases it becomes more and more difficult to set your business apart from all the others. One particular marketing technique that has been proven to work but isn’t made the most of by some companies is promotional products.

Promotional products are a very simple idea; they can be straightforward household products or other everyday items that have been printed with your company logo, name or message to your customers. Ask anyone about promotional products and the first items that usually spring to mind are pens, mouse mats and T-shirts. However there is a huge range of items available on the market these days and, whatever the size of your company or your budget, you are sure to find something that will fit in with your requirements.

Most businesses now have websites; along with printing your logo on an item to be used in your promotion you should always include your website address. Many people prefer to shop over the internet, and even if they don’t actually buy online and prefer to purchase from the high street, they often will at least take a look at the website before they go.

Before deciding on any promotional items carefully consider your clientele. For example, if you run a motor vehicle company then what sort of items might attract customers? Perhaps a car key chain or small tool set, a torch or air freshener. There are heaps of simple and yet very effective ideas out there so ensure you purchase products that fit in with your client base if you want to succeed.

People often need some kind of motivation to get them to spend money. A way you could facilitate this is by offering them a deal if they buy 2 items instead of just the one they intended. This means they get 2 items at a discount price, plus you could throw in a promotional product too. If you have an online book store they could get 2 books at low prices and a free leather bookmark, if the bookmark is attractive and good quality then many people will be tempted to spend that little bit more.

Don’t forget your loyal customers, it can pay to keep in touch with them and reward them in some way. Customers who buy regularly from you, or consistently buy expensive items, could be rewarded by a quality promotional gift sent along with their order as a small thank you for their loyalty.

This could also be extended to your business associates as a thank you for a successful working relationship, even your staff will appreciate a gift to say thanks for their loyalty and commitment; they could be rewarded with a quality product if they get the highest sales that month for example. As you can see, promotional products can be used in many different ways and are a great way to build relationships with the people that matter to your business.

A winning formula to encourage people to sign up for your newsletter is to regularly organize a competition or lucky draw. If they win, you send them a promotional product printed with your logo and website address. Most people will be happy to take a few minutes to sign up as we all love something for free. If you choose a quality promotional product that is related to the service you provide, or products you sell, then you also aim it at your target audience.

There is a broad range of promotional gifts available to you as a business. Any item that is practical, functional, attractive or quirky is going to be a hit with your customers. Whether you choose simple items like pens, mugs, key rings,fridge magnets or something more exclusive such as leather bags, designer brand clothes, luggage or elegant glassware, they all have their advantages.

Any item with a practical use has immediate appeal for promotional purposes, promotional fridge magnets are such an item as people stick them to their fridge and they can be there for years! Years of free advertising as your message is conveyed to everyone who passes through.